Engaging end users is considered mandatory or irrelevant, depending on the style of innovator you speak with.
Should you co-design your product in order to ensure you’re addressing a real need? Or should you squeeze into a black turtleneck and invent the future others cannot yet see?
As we hear in this episode of our podcast, the answers aren’t mutually exclusive. And one way or another, the world is going to eventually tell you whether your “baby” is ugly or not.
How and when should you engage end users to avoid pitfalls, reassess some of your treasured assumptions, and still meet those pesky deadlines and stay on budget?
Join the COI team in the first of a two-part episode on engaging end users in the development of innovative health solutions.
References and resources recommended for further reading: