Further Acquires Welbi to Unite Sales & Marketing and Resident Experience with AI announces that Further has acquired Welbi, bringing together two senior living technology companies with a combined reach of more than 8,000 communities. The acquisition aims to better connect the journey from prospective resident to resident experience, helping operators use what they learn during the sales process to personalize experiences after move-in.
Together, Further and Welbi will focus on helping senior living operators personalize experiences, deliver more consistently on expectations, and use insights from residents, families, and prospects to continually improve. Welbi’s platform brings together resident interests, preferences, and engagement insights, while Further’s AI suite supports operators in attracting, converting, and serving residents.
The companies say the combination will help operators create stronger connections between sales, marketing, and the day-to-day resident experience, with the goal of making each interaction inform and improve the next.
Read the full announcement and learn more.
